ALAF’s 2024 Marketing Playbook

In 2024, my focus at ALAF was twofold: build a strong brand and ensure our products were accessible across Tanzania. We ran a nationwide TV campaign, boosted digital engagement, and trained dealers to clearly communicate our value. At the same time, we strengthened our route to market by empowering key dealers and expanding distribution. In 2025, we’ll open 15 new showrooms and spotlight our premium tile profiles. With color-coated sales up 12%, we’re ready to lead the shift toward quality solutions.