BOLD Moves Transformed SUPA-ROOF

When I joined the company, stock turnover was a mess. We cut down from 287 to 39 SKUs, recalibrated pricing, and launched a killer marketing campaign—the Super Massive Clearance Promo—that helped us hit our Q3 net profit target for the first time in ages. We’re now consolidating stores, exploring new products, investing in people through LMS, and embracing Business Intelligence. Bold decisions, well executed, are driving bold results.