Uganda Baati’s People-First Approach is Driving Success

Strategy isn’t just a buzzword; it’s about moving pieces on a chessboard, adjusting as you go. In 2024, Uganda Baati focused on four key goals: increasing volumes, growing colour sales, boosting value sales, and improving profitability. HR played a crucial role, ensuring the right talent was in the right roles. Despite challenges like talent retention and budget cuts, the UBL@60 event was a success. Looking ahead, 2025 is about evolution, prioritizing employee well-being and leveraging digital tools for better connectivity. People remain Uganda Baati’s greatest asset.