A Culture of Winning at Uganda Baati

Reflecting on my 30 years with Safal Group, I’ve experienced significant growth across Kenya, Ethiopia, and Uganda, where I’ve spent the last 8 years. Despite personal health challenges in 2024, my dedicated team ensured Uganda Baati exceeded expectations, achieving a 158% increase in profit margins. Our focus on cost management and expanding value-added products, especially colour-coated steel, drove this success. For the first time in 16 years, we paid substantial dividends to shareholders. The UBL@60 campaign further strengthened our market leadership. Looking ahead, we aim to innovate and adapt, ensuring continued growth in a competitive East African market.