Strengthening Retail to Better Serve Customers

In 2024, I led Service Centers, Showrooms, and Direct Sales at MRM—a role combining operations and sales. I drove growth through multiple retail channels, including e-commerce and an upcoming mobile showroom. Aligned with Safal Group’s vision, we focused on adding value beyond products. I emphasized internal capability building, brand differentiation, and customer-centric service. We expanded direct sales points, optimized production, and increased retail-driven value sales to 50%. Looking ahead, we’re set to grow our footprint and enhance the customer experience further.