Navigating Policy, Compliance, and Market Challenges

The External Affairs Function in East Africa bridges corporate operations with governments and industry bodies, aiming to ensure a competitive and fair business environment. Led regionally and for MRM in Kenya, the role has evolved from simple advocacy to a broad strategic function. Key 2024 focus areas included VAT refunds, substandard imports, and stakeholder engagement. Initiatives like Project Red Dragon addressed market quality. Looking to 2025, priorities include unified regional advocacy, stronger regulatory enforcement, and continued collaboration with key stakeholders.